Identity Design, Apparel, Drinkware, Packaging, Print Collateral
Changing their name, expanding their offerings, and adding a new location—Well Pared had a big vision to create a unique business that could grow into a franchise. We were able to partner with them in creating a new identity that would equip them to scale their business, and create a brand that their clients would fall in love with.
Moving from it’s original name of “Get Juiced,” the client was re-branding as something that better conveyed both the offerings it had and the lifestyle they wanted to promote: one of wellness fueling our bodies with clean, organincally sourced ingredients. Well Pared.
Once the name was settled, our design team went into high-gear to create a new visual identity and design system that would roll out across all touchpoints company-wide, from a website, to signage, to sales materials, and swag. The mark is based around the imagery of a harvested tree, and also subtley incorporates the W and P of the name into the design.
Creating a Culture
Critical to any re-brand is to create a culture that starts at the top, flows to the employees, then broadens to the consumer. An important component of the Well Pared re-brand was to create something employees were excited to be a part of, then letting it be contagious. T-shirts, caps, and merchandise allow the brand to be tangible.