Well Pared

With a fresh name change and a significant change to their offerings, Well Pared came to us to update their identity system and branding to broaden and connect with their target market: men and women interested in fitness, eating well, and well-sourced food products. Adding healthy quick-serve meals to their initial offerings of juices, cleanses and shakes, Well Pared wanted a brand that could accommodate their new menu and be prepared to launch into multiple locations. Inspired by the new name, we created an icon representing the harvest of a tree (which also contains a hidden WP) that suites the refreshed culture of their business.

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